Fashion Marketing

Entry requirements

A second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. Applicants with non-standard qualifications will be invited to attend an interview.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry

January, September

Course content

Overview

Are you a self-motivated, independent thinker who loves fashion and research? You can become fashion’s next creative innovator with our MA Fashion Marketing degree that combines the business excellence and artistic innovation of our Business and Law and Creative and Cultural Industries faculties.

You’ll learn the concepts, functions, and processes of fashion-buying and merchandising, alongside marketing management theory and practice, and explore both current and emerging communication practices for fashion and luxury businesses. You’ll gather intelligence and insights from a global and cultural landscape to create captivating marketing strategies and communications that span print, media, and digital platforms. As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

With opportunities to engage with industry professionals, you'll gain an extensive understanding of brands, sectors, expertise, and innovation topics—preparing you to take part in contemporary fashion conversations after you graduate.

Course highlights

• Network with industry professionals from a range of fashion companies
• Gather and use global data to inform your marketing decisions
• Explore a range of contemporary fashion and business topics
• Hear from a range of industry speakers, including experts from our data and future trend platforms, alumni, colleagues, networks of industry professionals, and representatives from a diverse range of fashion and stretch brands connected to live briefs.
• Complete live projects with companies such as Size? Footwear
• Build your portfolio with competitions and events, including Graduate Fashion Week, Artsthread, Fashion Revolution, and D&AD
• Attend field trips, including to flagship stores and commercial spaces
• Gain optional professional qualifications in areas such as Google Analytics and Google Ads
• Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

Career development

Careers this Master’s prepares you for

This course prepares you for graduate employability in the fashion industry. You'll build on the skills and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level.

During the course, you'll build your portfolio through degree work, competitions, and live projects as you learn to showcase your skills and experience.

Graduates of this course could go into areas such as:

• fashion marketing management
• social media management
• digital marketing
• consumer and market intelligence
• retail management and fashion buying
• marketing ethics and sustainability
• public relations and brand marketing
• entrepreneurial business concepts

Industry connections

You can meet industry experts and professionals through guest lectures. Past invited speakers include:

• Tamara Sender, Associate Director and Fashion Retail Analyst at Mintel.
• Jessica Dance, Entrepreneur, Podcaster and Stylist for Vogue, GQ, Creative review, Tatler and Harpers Bazaar.
• Katheryn Watson, Head of PR at Journey Further working with more than 100 brands on their digital PR strategies.
• Size Syllabus, Senior Talent and Community Manager, in collaboration with Converse, New Balance and Salomon.
• Amy Powney, Creative Director of Mother of Pearl, on behalf of the Graduate Fashion Foundation.
• Jen Charon, Founder of the fashion-rental app Loanhood.