MSc in Marketing & Creativity

Entry requirements

Bachelor degree and/or Masters in any discipline:

Candidates with less than 240 ECTS* will be required to attend an additional online semester from July to September.
*240 ECTS (European Credit Transfer and Accumulation System) is generally equivalent to 4 years of Bachelor's degree study at RQF Level 6, or 3 years of Bachelor’s degree study at RQF Level 6 plus at least 1 year of Master’s degree study at RQF Level 7.

A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.

Candidates considering a career change to marketing and with a compelling case for how they would benefit from and contribute to the programme are also welcome to apply.

Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance.

• Two reference letters, (ideally one academic and one professional in a format of your preference
• Motivation letter
• Creative essay (500 words) that answers the following question: "Describe an experience (in a workplace or elsewhere) where you found a creative approach to solving a problem, addressing a complex situation or generating new ideas". Creativity is encouraged in creating this essay.
• Fluency in English. For non-native English speakers, we require the following minimum scores:
  • TOEFL IBT: 100**
  • IELTS Academic: 7
  • TOEIC: 800**
  • Cambridge English C1/C2 (CAE/CPE): 185
  • Exemptions may be granted if you have studied fully in English for three or more years
  • **Candidates who choose to enter the specialisation on the UK Graduate Immigration Route will be required to take a SELT-approved English proficiency test (eg IELTS for UKVI, PTE Academic UKVI, etc.). TOEFL, TOEIC and Medium of Instruction cannot be accepted for visa purposes.

Months of entry

January

Course content

MSc in Marketing and Creativity A strategic and innovative MSc that places creativity at its core

Creativity in Marketing

This programme is unique in its focus on the interface between creativity and analytical thinking in marketing management. The programme defines creativity as the ability to strategically tackle real-world challenges through creative solutions. Students explore creativity’s role in business, from igniting big ideas to driving measurable performance. By teaching students to balance creativity and critical thinking, this MSc empowers students to unlock innovative ideas while grounding them in strategic, data-driven decision-making.

#NotByTheBook Methodology

The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, consultancy projects, case studies and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life marketing practice.

Study in London & Paris

Students spend most of their time in the vibrant city of London, followed by a term at the Paris campus. This unique opportunity allows students to benefit from being immersed in two of the world’s most recognised centres of creative excellence.

The MMK at a glance

• Ranked #4 in the World by QS Masters in Marketing Ranking 2025
• 18-month, dual campus (London and Paris) specialisation, starting each January
• Unique focus on the interface between creativity and analytical thinking in marketing management
• Hands-on 'Not By The Book' teaching approach that incorporates consultancy projects, case studies, creative seminars, social impact projects, class discussions and guest speakers
• Two specialisations tracks: Entrepreneurship and Fashion & Luxury
• Integrated professional experience (direct employment/internship) and a 8-week company consultancy project

The combination of a unique specialisation focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.

Information for international students

The MSc in Marketing & Creativity offers students an option to choose between two entry routes that provide different post-study opportunities, one in the UK (Graduate Immigration Route) and the other in France (Standard Route). Based on the route you choose, you will require either a UK Student Visa or a UK Standard Visitor Visa to enter the course.

Fees and funding

The January 2026 intake tuition fees for this specialisation are set at £26,300 (all students, EU and non-EU). Travel and living costs are not covered by the fees.

There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.

Candidates entering the programme with less than 240 ECTS* will also be required to attend an additional online semester with a supplement fee of £2,850.

MSc in Marketing & Creativity Scholarships

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers, worth up fo £4,000.