Sports, Entertainment and Lifestyle

Entry requirements

Students holding at minimum one of the following degrees can apply to the MSc in Sports, Entertainment & Lifestyle:

• Admission in Year 1: 3-year Bachelor's degree
• Admission in Year 2: 4-year Bachelor's degree or a Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

Months of entry

September

Course content

2 years to lead, innovate, and redefine sports, entertainment, and lifestyle

Master the essentials of Sports, Entertainment & Lifestyle Management

Dive into the fundamentals of sports business, entertainment marketing, and lifestyle branding with a curriculum that balances strategic thinking and creative innovation. From understanding international sports organizations to exploring the cultural and societal impact of these industries, you’ll gain a comprehensive knowledge base that sets you apart in a competitive job market.

Develop real-world skills through hands-on experience

This MSc program offers unique opportunities to apply your knowledge through internships, field projects, and an international term in Quebec. Collaborate with industry leaders, tackle real-world challenges, and build a network of global professionals while honing your expertise in cutting-edge topics like digital marketing, sustainability, and negotiation.

Shape your career in a fast-evolving industry

Whether you aspire to create amazing marketing campaigns, lead big organisations or start your own business, this programme will help you to be successful. The MSc in Sports, Entertainment & Lifestyle is all about new ideas, leadership, and planning. It will give you the skills you need to have a big impact in these industries, which are always changing, and make your mark on the world.

Fees and funding