Radio producer

A good radio producer is a vital part of a successful radio show, keeping it all working in the background, remaining calm under pressure, and coming up with creative ideas

Working as a radio producer, you'll be responsible for the audio content of broadcasts via radio, the internet, and other mobile platforms, such as podcasts. You'll work across many disciplines, from generating ideas to managing audience response.

You'll also manage and work with, broadcasting assistants, on-air talent, such as presenters and DJs, engineers, and IT staff.

Your role will be to make sure shows run as planned and that they're tailored to key audience demographics. You may also be responsible for the business and commercial management of a programme.

Responsibilities

Your responsibilities will vary depending on the programme and station, but in general, you'll need to:

• generate and research ideas for shows, and pitch for commissions
• develop content, including writing material for scripts, bulletins, and links, and, in some cases, online content, such as podcasts
• produce and make use of user-generated content
• use professional audio software for editing and production purposes, , such as Cool Edit Pro, Pro Tools, and Adobe Audition
• select music appropriate to the programme, the audience, and the station
• work closely with presenters for both pre-recorded and recorded output and, in some cases, you may be actively involved in presenting
• source and book contributors, interviewees, and special guests
• produce pre-production briefings for presenters, reporters, technical staff and other contributors
• manage the logistics of getting people, resources and equipment together at the right place at the right time
• carry out editing, interviewing and reporting duties as necessary
• understand media law in order to check that copyrights are cleared
• convert text, graphics, video and audio files into other formats
• contribute to, and make use of, an archive of audio resources which can be re-used
• respond to audience feedback, referring on to other departments as necessary
• manage budgets, staffing and supervisory responsibilities.

Salary

• Starting salaries for radio assistants usually begin at £16,000 but can be up to £21,000.
• Radio producers earn in the region of £26,000 to £45,000, according to experience and seniority. The lower end of the scale is more common at smaller, community broadcasting stations.
• Freelancers negotiate their own rates, which are usually between £150 to £300 a day, depending on experience and the station you'll be working with.

Income figures are intended as a guide only.

Working hours

Working hours may be long and unpredictable and can include early starts, late evenings and weekends.

What to expect

Radio producers are generally based in offices or recording studios, working as part of a small team, though it's possible to be part of a much larger programme unit. It's likely you'll also work on live events and outside regular broadcasts.

The radio industry is not very diverse, but there are moves to increase diversity and equal opportunities. The regulator and competition authority Ofcom requires broadcasting stations - as a condition of their licence - to promote equality and report workforce statistics each year. You can find out more about inclusion and diversity at a range of broadcasters at Ofcom. The expansion of community radio stations representing ethnic minority groups also offers an opportunity to address this.

Producers generate and create content for their radio shows, including writing scripts, and they work closely with the presenter or DJ. As such, they are sometimes known as content creators.

Radio is less London-centric than other media, and posts are available throughout the UK within local BBC, commercial, community, and voluntary stations. National radio stations are usually broadcast from major cities, such as Manchester and London.

Conditions can vary widely depending on where you work. For instance, a staff contract with the BBC offers well-defined and protected conditions. However, with a smaller community station, this may not always be the case.

Qualifications

This area of work is open to all graduates, but a degree in radio or media production may increase your chances. Degrees in broadcast journalism or media studies may also be useful.

Although a postgraduate qualification is not essential, a postgraduate diploma or Masters in radio production may be helpful, particularly if your first degree is in an unrelated subject.

Many radio workers have a degree or Masters, so it will put you in a better position if you also have a relevant qualification. While formal qualifications are beneficial, having skills in networking and communication, and being a hard worker, are also critical.

Search postgraduate courses in radio production.

Details of courses at degree and postgraduate level, which have been approved by the radio industry and ScreenSkills, the industry skills body, are available at ScreenSkills - Select college and university courses.

It may even be possible to gain an entry-level role without a degree and work your way up to the level of radio producer. In order to do this, you'll still need to demonstrate that you have the relevant skills to get your first job.

Skills

You need to have:

• excellent written and oral communication skills
• the ability to work as a part of a team, as well as independently
• highly effective organisational and planning skills
• an ability to cope well under pressure
• an awareness of current affairs and good general knowledge
• a real interest in, and curiosity about, people and their lives
• a bright mind and the ability to make connections between different ideas and subjects
• the ability to get to grips with new subject matter quickly
• the confidence to use technology and equipment, and to learn technical skills
• self-belief, persistence and determination to overcome rejection
• a passion for working in radio and a willingness to keep up to date with changes in the industry.

Work experience

It's important that you get practical experience, which you'll be able to find through student, hospital, or community radio stations.

As one of the biggest media employers in the UK, the BBC offers a range of work experience programmes that cover roles in radio production and broadcast. Find out more about Work Experience at the BBC.

You may also be expected to demonstrate your interest in radio via a portfolio of 'user-generated content,' such as podcasts, blogs, and on social media sites like Facebook, X, YouTube, and TikTok. Be sure to research the station you are applying to, making sure you demonstrate enthusiasm and knowledge for its specific style of production and audience.

Try to establish industry contacts and make speculative applications for work experience and placements. Useful resources include:

• AudioUK
• Radiocentre
• Student Radio Association (SRA)

Look for help with basic skills. Masterclasses for people wanting to get into radio are available from The Radio Academy, which gives advice on working in the industry. The site also offers an online guide.

Employers

Radio producers can work in the publicly funded, commercial or voluntary sectors of broadcasting. Digital radio has increased the amount of available radio stations and programmes.

Employers include:

• the BBC
• large commercial radio groups
• large media groups, which own many stations, for example Bauer Media, Global Radio and News Broadcasting
• independent radio groups and production companies
• community radio stations.

The BBC has a structure of 39 local radio networks, as well as its main central network. Both the BBC and independent stations broadcast live, as well as produce pre-recorded shows.

In general, BBC local radio is talk-based, while independent stations are more music-focused, using mainly pre-recorded music. As a result, the demand for producers in independent radio is low in comparison with the BBC.

Independent production companies tend to specialise in making pre-recorded programmes, which are sold on to broadcasters.

In commercial radio, only larger stations tend to have a production department.

The growth of digital radio has also created new opportunities with the establishment of new stations.

Look for job vacancies at:

• BBC Careers
• Broadcastjobs.com
• grapevinejobs
• media.info
• The Radio Academy
• Radio Today Jobs

All BBC vacancies are advertised, but not always externally. Radio producer positions for commercial stations are not always advertised and may be filled by people on voluntary or work experience placements.

Professional development

Training is usually on the job, with individual training agreed at an annual appraisal or via regular reviews.

Producers are increasingly involved in all aspects of radio, including presenting, editing and sound recording. You will most likely learn these skills from experienced colleagues or by attending short, in-house training courses.

If you're a freelancer, you'll be responsible for your own professional development and will need to consider the cost and time taken to complete courses.

It's important that you keep up to date with technical and multimedia developments, especially following the expansion of digital radio and the increasing popularity of podcasts.

Relevant online articles, videos and recordings on themes such as making radio features and connecting with listeners, are available at BBC Academy.

For its staff, the BBC has a system of attachments through which individuals can gain experience in other jobs for set periods of time. This is a common route for progression from broadcast assistant to producer.

Career prospects

Progression within radio production is usually self-driven. Many work on a freelance basis and move from one employer to another.

Making contacts within the industry is essential, particularly at the start of your career. You may need to think of creative ways to make links with potential employers and to gain relevant experience.

Career growth can involve moving to a more prestigious network, programme, or working with a high-profile presenter. For example, a local producer with several years of experience may apply for a post on national radio. As you gain more experience, you may also focus on a specialist area of interest, such as news, drama, or documentaries.

Various professional bodies hold annual awards for the radio industry. Gaining an industry-recognised accolade will help you progress in your career.

On news and current affairs or magazine-type programmes, where there's likely to be a team of producers, progression may be to a role at senior producer level and then to programme editor. You may then move into a managerial role, such as network controller.

Ongoing continuing professional development (CPD) is important in radio , especially considering technology and the media is constantly changing.

Taking courses in voice training, website editing, news writing, or media law, for example, will help grow your knowledge. The industry body ScreenSkills is a useful resource for seeking out training opportunities.

A small number of radio producers can also move into teaching or lecturing in related subjects.