Case study

Editor — Darcy Nathan

Read about Darcy's journey from English Literature graduate at Newcastle University to editor at Ä¢¹½ÊÓÆµ»ÆÆ¬. Gain insights on building media experience, crafting a writing portfolio, and continuously upskilling in multimedia

Why did you decide on a career as an editor?

I enjoyed the writing aspect of my degree but was unsure which path to take after graduating - there are so many options for English graduates. Although I considered becoming an author, I realised my strengths leaned more toward analysis than creative writing.

When I decided to pursue a career in writing, I applied for a scholarship for women from the North East to study a Masters in International Multimedia Journalism at Newcastle University. My decision was solidified when I was awarded the scholarship.

How did you get your job as an editor?

While pursuing my Masters, I built a writing portfolio through my assignments and by submitting work to charities and blogs.

After graduating, I applied for an editorial assistant role at Ä¢¹½ÊÓÆµ»ÆÆ¬ via LinkedIn, providing samples that showcased my skill and dedication. My part-time work at a high school during my studies gave me hands-on experience with the education system, and my journalism qualifications strengthened my application.

A year later, I was promoted to editor, taking on content strategy and overseeing key sections of the site.

What kind of tasks do you complete on a typical day?

I research trending topics, keywords, and search engine optimisation (SEO) analytics to shape our content strategy. I develop new content to fill audience gaps, update articles to reflect changes in the job market - such as artificial intelligence (AI) in cover letters - and edit marketing materials to better connect with students and careers advisers.

Recently, I've expanded into video editing student interviews and creating YouTube Shorts, engaging our audience across multiple formats.

What do you enjoy about being an editor?

I enjoy the end-to-end nature of the role - identifying niches, creating content, and seeing its measurable success.

I also value supporting audiences I care about; as a neurodivergent person, I led a strategy to create content for that community - resources I wish I'd had as a student.

What are the challenges?

Initially, adapting my voice to brand guidelines and receiving feedback was difficult. It's hard to separate feedback from criticism in a creative role, but I've learned it's a tool for growth.

AI is another challenge - standing out in a saturated content landscape can be difficult. That said, I enjoy developing strategies to beat algorithms and increase the visibility of my content.

What three qualities are important for a career in journalism?

  • Adaptability - Content trends change every day, requiring you to pivot quickly - transforming articles into podcasts or long videos into reels - while maintaining quality.
  • Analysis - Using data to guide what to write and how to structure content is essential, while evaluating the performance of your content is key to growth.
  • Communication - Beyond strong writing, you'll need to provide respectful feedback and collaborate with colleagues to ensure a clear, consistent message.

Can you debunk a myth about working as an editor?

You don't need existing connections to build a journalism career. While breaking into the industry can be challenging, my colleagues and I have succeeded through merit and perseverance.

You also don't have to live in a media hub, like London or Manchester. Though opportunities were once concentrated there, hybrid working now makes the field more accessible to people from different regions - including myself.

What advice can you give to other aspiring editors?

  • Don't let stereotypes about who belongs in media discourage you. Digital media is growing fast, and every sector needs writers - from pharmaceutical marketing to broadsheet newspapers.
  • Build experience wherever possible. Volunteer, pitch to blogs, and get your work published. A strong portfolio boosts credibility, and once you enter the industry, your network becomes invaluable for new opportunities and growth.
  • Keep upskilling, as the media landscape is always evolving. Enhance your skillset with online courses and YouTube tutorials to master video editing, podcasting, and more. Combined with strong writing, these abilities will make you a versatile, valuable candidate.

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